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Fauxtographer vs. Photographer

360ism Network

Fauxtographer vs. Photographer is a three-part 360ism Network series on photography, technology, and professionalism, and what happens when looking professional becomes easier than becoming one. The argument in one sentence: the barrier to producing a professional-looking photograph fell much faster than the barrier to becoming a professional photographer. This page collects the series in the order it was meant to be read.

The argument

Cameras got smarter, software got better, and the feed replaced the portfolio. The first barrier, producing a photograph that looks professional, is now low enough that almost anyone can clear it with a good editor and a good afternoon. The second barrier did not move. A professional photographer is still a person who is handed a problem, solves it in the room, delivers it on time, backs it up, licenses it correctly, and does it again next week for a different client in a different room.

Each part defines one term and hands it to the next. Part I defines professional. Part II defines fauxtographer. Part III shows where the difference between them is decided. Every piece of evidence in the series is original work by the author, shown in full, including the frames that did not make it.

Part I — Professional Is an Occupational Title

D-Block / The LOX with interviewer LD Williams and musician and producer Elijah LX Harvey, seated and standing in a hotel room, holding copies of CRED Magazine
D-Block / The LOX with interviewer LD Williams and musician and producer Elijah LX Harvey, featured in CRED Magazine. Photograph by Daring Leaderman, circa 2009.

Professional is an occupation, not a compliment. Talent, equipment, social-media visibility, and even getting paid are not the same thing as having one. The piece sets out where the author’s own title came from, the three claims people confuse when they say it, and a five-minute test for which claim applies to you.

Read Part I →

Part II — The Fauxtographer

Kylie The Bunny in a silver two-piece against white seamless, studio portrait cropped to the waist
Kylie The Bunny. Photograph by Daring Leaderman.

A fauxtographer is a person whose professional presentation exceeds their professional capability or practice. The definition says nothing about talent or equipment. It describes a gap, and a gap can be measured. The piece measures it with a full contact sheet from one of the author’s sessions, thirty-five frames with the misses left in, and a test that takes an evening.

Read Part II →

Part III — The Professional Photographer Is a Problem Solver

Jasmine Alysha and Taliah Muhammad in black, posed at a console table beneath a gilt mirror in a hotel hallway, black and white
Jasmine Alysha and Taliah Muhammad. Photograph by Daring Leaderman.

A photograph is a set of problems solved in a particular order. The photographer solves them in the room, before the shutter. The fauxtographer solves them later, at the desk, and the picture the client receives was made by someone else. The piece puts a raw frame beside the delivered file so the reader can see where the work was done, and closes the series with a test you can run on your own files tonight.

Read Part III →

An open invitation

Every piece of evidence above is the author’s own. That is fair for a founder’s argument, and it is not enough to settle it, because the series has shown the photographer’s side and asserted the other. So the offer stands. Take the test in Part III and send the result: the raw frame and the finished file from a session you delivered, with a line on what changed between them and how long it took.

Send them to info@360ism.com, or through the Write for 360ism Magazine page. Nothing gets published without permission, and nothing gets judged in public without consent. We will make the determination from there, and the title can be firmly placed.

Part IV — reserved

A fourth installment is not written and may not be needed. If the submissions justify one, it will be built from other people’s files, with their permission, and it will be added to this page. Until then, the series is complete at three parts.

The series is also collected under the tag Fauxtographer vs. Photographer, newest first.