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This episode of Procast starts with an uncomfortable question: if the platforms you post on disappeared tomorrow, what would be left of your audience?
For most working photographers, the honest answer is nothing. The followers live on someone else’s servers, the reach is decided by someone else’s algorithm, and the years of posting add up to an audience you borrow rather than own.
What the episode covers
We talk through the alternative: a publishing habit. Not a viral strategy, not a content calendar with thirty posts a week — a simple, sustainable rhythm of putting your work and your thinking somewhere you control, on a schedule you can keep. A magazine. A newsletter. A photo essay series. A body of work with your name on the spine.
We get into the practical side too: how the 360ism publications came together, what it costs to print a first issue, why a small owned audience beats a large rented one when it is time to sell a class or fill a workshop, and the publishing cadence that survives a busy shooting season.
If you have ever finished a great shoot and watched the images disappear into a feed within a day, this conversation is for you.
Procast by 360ism is recorded at the studio in Richmond, VA. New episodes monthly — and the podcast channel here on the Network is where every episode will live from now on.
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