I Want to Own the Whole Thing

For years I made work that drew an audience while the business around it belonged to someone else. On October 1, that changed.

For as long as I’ve been creating in the entertainment industry, I’ve wanted to own the whole thing.

The photographs. The videos. The publications. The place where people come to see them. The business built around that attention.

I’ve spent years producing work that attracts viewers. For just as long, I’ve been asking myself why so much of the business surrounding that work should belong to somebody else.

Always Another Platform

When I was building DC Music and Models, MySpace was a major part of how people connected. It was there when my television show was running. I remember Facebook arriving. I remember Model Mayhem becoming a place where models and photographers could post their work, meet people, and build visibility.

Over the years, there was always another platform offering a place to be seen.

Some helped you build an audience. Some helped you sell products. Others gave you a way to charge for access to your content. I watched businesses such as Big Cartel, Amazon Merch, Patreon, and OnlyFans give creators different ways to turn their work into revenue.

I understood the appeal. I also understood why those businesses charged fees or took a share. Websites, servers, development, support, and distribution all cost money. Somebody has to build the system and keep it running.

But I kept coming back to the same question: What would it take to build that system for myself?

The Idea and the Infrastructure

Back in the MySpace days, I was already thinking about how talent could have a place online where their content could earn money directly from an audience. That was the kind of business I wanted to build.

Having the idea and being able to execute it were two very different things.

I didn’t have the programming knowledge to build everything I envisioned. Finding programmers who could understand the idea, develop it, and deliver a functioning platform was difficult. I tried working with overseas developers, and getting from a conversation about what I wanted to a website that actually worked was a painful process.

I also opened my own social platform, MusicAndModels.net. That experience taught me how much work sits behind the part of a website people can see.

You can have the audience in mind. You can understand the creative community. You can know what people want to watch, share, or buy. You still need the infrastructure to make it happen.

Those experiences never took away the goal. They showed me what the goal would require.

Why Ownership Matters to Me

I wanted a place where I could distribute my own intellectual property, present it properly, and build a business around it. I wanted to run my own advertising and give other businesses a way to reach the people my content attracted.

I knew the work had value. People watched it. People responded to it. The audience was there. I wanted to have a more direct relationship with that audience and with the revenue generated by my work.

That has always been the larger ambition behind 360ism.

I’ve used YouTube, Vimeo, and plenty of other platforms. I understand why creatives use them, and I know some people do very well through them. They can offer reach, useful tools, and ways to earn that would be difficult to build alone.

But I’ve always wanted to build a business that I could direct myself.

Owning the photograph or video was only part of the equation. I wanted to control where it was presented, how people found it, how it was monetized, and how that audience could connect with everything else I produced.

If I was doing the work to create the material and attract the viewers, I wanted to own more of the business surrounding those viewers.

Off the Top

Content takes work. Even with the tools available today, somebody has to come up with the idea, organize the production, shoot it, edit it, package it, and put it in front of people. That takes time, equipment, experience, and money.

I want mine off the top.

By that, I mean I want the money generated by my work to come into my business directly, so I can decide how it’s spent, what gets reinvested, and what I build next.

There will still be expenses. Hosting, content delivery, payment processing, and other services have to be paid for. I’ve always understood that. Owning a platform means taking responsibility for those costs as well as its revenue.

I want those services to support a business I own, with commercial decisions that I make.

Three Platforms, One Network

On October 1, 2026, I formally launched three platforms that move that vision forward.

Publish.360ism.com brings together the publishing side of the business: print and digital magazines, creative work, and opportunities to get that work published.

Media.360ism.com is the home for video, original productions, behind-the-scenes material, and the viewing experience around that content.

Network.360ism.com brings together articles, creative knowledge, business conversations, and the community around the work.

All three are owned by me. They’re part of the business I’m building through 360ism.

Together, they give my work a home that I own and can continue developing. A video can introduce someone to a publication. An article can give context to a production. A viewer can discover another part of the business without leaving the world I’m building.

That’s what the 360ism Media Network is about.

Editorial Control, and the Responsibility That Comes With It

Ownership also gives me editorial control. I can decide what to publish, how to present it, how to categorize it, and who it’s intended for. I can make those decisions based on the work and the audience I want to serve.

I take responsibility for those decisions. The content has to be lawful, appropriately presented, and clearly identified for its intended viewership. When material calls for a particular audience designation, I want that designation to be clear.

I want room for creative expression and enough context for viewers to make informed choices about what they watch or read.

I also want the work to have a life beyond whatever a social feed happens to favor that day. I can give a production space to develop, keep a publication available, and help people discover material because it belongs within the interests of this audience.

I still use tools made by other companies. Useful technology helps me monitor the business, understand the audience, and manage the work. I choose those tools because they serve a purpose.

At the same time, I’m developing tools of my own for analytics, creative work, and business operations. As those products develop, I intend to make them available to other companies as well. That’s another part of the same goal: building assets that my business owns and can earn from.

Now I’m Building It

This has been on my mind for years, from DC Music and Models to MusicAndModels.net. The technology has changed. My ability to build has changed. The ambition has stayed with me.

I want to create the work, own the platform, build the audience relationship, and direct the business that grows from it.

I welcome you to explore the 360ism Media Network. Watch the productions. Read the stories. Look through the publications. If you’re a creator or a business interested in reaching this audience, I welcome that conversation, too.

For years, I wanted a place where I could bring all of this together on my own terms.

Now I’m building it.

My work. My platforms. My business.